This recognition reflects the full content of inwi’s efforts to democratize uses, constantly anticipate the expectations of Moroccans and provide them with the best of technology. The operator is now a major player in digital inclusion at the national level, which places innovation, anchored in its DNA, at the heart of all its actions.
“A sign of consumer confidence, the award for the most loved Moroccan brand reinforces the operator’s efforts to effectively meet the needs of Moroccans, and further strengthens inwi’s positioning as a major player in digital inclusion. Our success is also based on a local, authentic and modern brand strategy in the image of the operator and a different and daring communication with 100% Moroccan content. says Nadia Rahim, Brand and Communication Director at inwi.
This distinction is the result of a study carried out by Impérium, leader in information processing, and which concerned more than 70 brands listed throughout the Kingdom with a sample of 3,500 consumers questioned. The objective of this study is to determine the brands and personalities most loved by Moroccans.
According to this study, the ranking of the Moroccan brands most loved by Moroccans was as follows:
– Morocco Telecom
Les Impériales has established itself, since its launch in 2019, as the meeting point for the various players in the Marketing, Communication and Media sectors. The 2022 edition is being held in Casablanca from September 19 to 25 under the theme “Morocco Tomorrow: Brands, Culture, Talents, Tech”.