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Love Brand Morocco reveals the most popular brands and personalities

Love Brand Morocco reveals the most popular brands and personalities
Love Brand Morocco reveals the most popular brands and personalities

The first day of conferences, panels and debates of the event ” Imperials ended with the traditional Love Brand Evening, which reveals which brands and celebrities, including influencers, are most loved by Moroccans. The latter who received their Love Brand Trophy, on the stage of the Imperial 2022, this day, Wednesday September 21 in Casablanca.

These results come from the study carried out by Imperium, on a sample of 3,500 people, according to the quota method, matched with HCP data. The data was accumulated throughout the course of the field survey, deployed in 6 cities, namely Casablanca, Rabat and Salé, Tangier, Fez and Marrakech, representing 55% of the Moroccan urban population.

Read also: Start of work on the 5th edition of the Imperiales

In total, 211 celebrities were mentioned, with, in the Top 20, and unsurprisingly, the Moroccan footballer Achraf Hakimi, but also Taha Essou, Hassan El Fad, Rachid El Ouali, Kawtar Bamo, Elgrande Toto, Badr Hari, Choumicha, Khalid Sheriff, Rachid Allali, Cheb Khaled, Amine Aouni, Leila Hadioui, Douzi, Amine Raghib, Ridouan Ramdani, Asma Lmnawar, Houda Saad, Asmaa Beauty and Hicham Masrar.

As for brands, we find in the ranking of the international brands most loved by Moroccans: SAMSUNG, ORANGE, NIKE, ADIDAS and IPHONE APPLE. The most loved Moroccan brands are INWI, MAROC TELECOM, MARJANE, CIH and AFRIQUIA.

The LOVE BRAND study aims to provide agencies, advertisers, brands and professionals with the favorite brands and celebrities most loved by Moroccans.

The article is in French

Morocco

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